Latest Food Packaging Trends To Know

The packaging is as necessary as the product itself. The purpose of food packaging is to promote the food product, enhance its shelf-life, and support its long-distance transportation. The best approach is to be aware of food packaging trends to stay on top of the packaging game in your respective industry.

In this article, we will discuss some top packaging trends in the food industry.

Technology-enabled solutions

Package tracking is one of the best ways to make sure that your products remain in an ideal state during transit. For this purpose, you can use technology-enabled packaging solutions. Many food companies are using food packaging that incorporates NFC chips or printed QR codes. You can use smartphones to scan smart labels to get more information about a product.

Other parameters tracked by smart packaging are pH, fermentation, temperature, quality, flavor, and compliance with health standards. This packaging can also add a cosmetic appeal to the product packaging.

Emotional engagement

When consumers buy your food product, they are not just concerned about the original product. They also want to be a part of the story. Several studies suggest that people are happy to take emotional influence from a product packaging. With the help of emotional content, you can promote and advertise your product over social media and all other online and offline marketing channels.

Vintage-Inspired Designs

You may find vintage designs more applicable if your audience prefers nostalgic values. Depending on the product you sell, you can use vintage-inspired designs to take your customers back in time. These designs tend to trigger emotions in people that lived in the era of those designs. Perhaps, such designs may prove more attractive for millennials too.

Transparent and clear labeling

According to research, about 38% of consumers are willing to buy newly launched products with clear product information. A majority of people are pretty concerned about what they eat. The food packaging contains product information, but reading these prints can be challenging. That is why companies use transparent packaging and clear labeling to let consumers learn more about the product.

Increased portability

Many consumers do not get enough time to sit and dine properly. So, they prefer portable options for their foods. Portable food packaging allows such individuals to have their foods on the go. A prime example here is the McDonald’s McBike package, the food packaging solution for cyclists. This packaging allows you to hook your foods with your bicycle handle.

Personalization

Personalization has become a more common practice in the food packaging industry. According to Deloitte Consumer Review, about 50% of consumers prefer purchasing personalized products. Food packaging personalization has become a reality in recent times.

Minimal designs

The trend of minimalism has replaced the lavishness of food packaging design. Companies are drifting away from cluttered designs and flamboyant typefaces to use simplistic and clear designs.

Due to its no-nonsense nature, minimalism is here to stay. The best thing about this design trend is that it conveys the correct value of the product without invading consumers with cluttered graphics and patterns.