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According to a study, the custom box and packaging industry are expected to generate global revenue of $50 by 2022.

Packaging is an umbrella term for any technology or design that encloses and protects all items and products for shipping, storage, and sales. Not to mention packaging design software solutions help brick-and-mortar stores and e-commerce brands significantly.

Here are some top custom box packaging demand opportunities.

Flexible packaging

According to the Flexible Packaging Association, the total worth of the packaging industry in the US is $135 billion. Due to its ease of storage, handling, and ability to use less material, flexible packaging continues to gain popularity.

For example, Tetra Pak launched a ‘cube-packaging solution.’ The dimensions of all boxes allow six boxes to form a cube. That increases the capacity of the packaging without increasing the volume drastically. That’s storage optimization at its best.

Personalized packaging

Personalization has become a driving factor in the e-commerce industry. Many brands, including Amazon and Liscious.in have started using customized packaging solutions to increase brand awareness.

Many other companies have started using personalized packaging for their products. The Lays Company introduced the “Smile with Lay’s” campaign, featuring original smiling pictures of their customers.

This campaign, however, was for a social cause. A percentage of every packet purchase went to a charity organization called ‘Operation Smile.’

Digital print packaging

Digital printing has gained significant popularity over the past few years. The reason for its fame is that it allows e-commerce companies to go for different options in custom printed packaging. With personalization becoming the need of the hour, digital printing is one of the very few ways to create highly customized packaging solutions.

Recycled packaging

Although the packaging is necessary for safer transportation, storage, and delivery of products, it also contributes to an increasing size of landfills around the world. One of the ways to tackle this issue is to use recycled packaging, which creates less waste. The concept of recycled packaging circulates the idea of renewal of packaging materials to make them usable again. Not only does it help cut down on production costs, but it also reduces emissions.

Manufacturing companies are utilizing advancements in paper and plastic chemistry to easily recycle materials they use for product packaging. With recycling becoming a mainstream concept, consumers avoid purchasing anything that uses non-recyclable packaging materials.

Clean labeling

Transparent and clean labeling is yet another upcoming concept in the e-commerce industry. This concept focuses on providing honesty and transparency to customers about the products. It also includes mentioning all ingredients to help customers know well about the product they are about to purchase.

Minimalist packaging

Modern-age consumers are not much interested in loads of information on product packaging. Although those customers want to be more aware of the product they like to purchase, they do not like to get bombarded with information they cannot understand. That is why e-commerce brands also focus on minimalist packaging. This concept is all about Less Is More. At the same time, it allows companies to save on printing, which ultimately benefits the environment.