Latest Food Packaging Trends To Know

The packaging is as necessary as the product itself. The purpose of food packaging is to promote the food product, enhance its shelf-life, and support its long-distance transportation. The best approach is to be aware of food packaging trends to stay on top of the packaging game in your respective industry.

In this article, we will discuss some top packaging trends in the food industry.

Technology-enabled solutions

Package tracking is one of the best ways to make sure that your products remain in an ideal state during transit. For this purpose, you can use technology-enabled packaging solutions. Many food companies are using food packaging that incorporates NFC chips or printed QR codes. You can use smartphones to scan smart labels to get more information about a product.

Other parameters tracked by smart packaging are pH, fermentation, temperature, quality, flavor, and compliance with health standards. This packaging can also add a cosmetic appeal to the product packaging.

Emotional engagement

When consumers buy your food product, they are not just concerned about the original product. They also want to be a part of the story. Several studies suggest that people are happy to take emotional influence from a product packaging. With the help of emotional content, you can promote and advertise your product over social media and all other online and offline marketing channels.

Vintage-Inspired Designs

You may find vintage designs more applicable if your audience prefers nostalgic values. Depending on the product you sell, you can use vintage-inspired designs to take your customers back in time. These designs tend to trigger emotions in people that lived in the era of those designs. Perhaps, such designs may prove more attractive for millennials too.

Transparent and clear labeling

According to research, about 38% of consumers are willing to buy newly launched products with clear product information. A majority of people are pretty concerned about what they eat. The food packaging contains product information, but reading these prints can be challenging. That is why companies use transparent packaging and clear labeling to let consumers learn more about the product.

Increased portability

Many consumers do not get enough time to sit and dine properly. So, they prefer portable options for their foods. Portable food packaging allows such individuals to have their foods on the go. A prime example here is the McDonald’s McBike package, the food packaging solution for cyclists. This packaging allows you to hook your foods with your bicycle handle.

Personalization

Personalization has become a more common practice in the food packaging industry. According to Deloitte Consumer Review, about 50% of consumers prefer purchasing personalized products. Food packaging personalization has become a reality in recent times.

Minimal designs

The trend of minimalism has replaced the lavishness of food packaging design. Companies are drifting away from cluttered designs and flamboyant typefaces to use simplistic and clear designs.

Due to its no-nonsense nature, minimalism is here to stay. The best thing about this design trend is that it conveys the correct value of the product without invading consumers with cluttered graphics and patterns.

The Minimums for Luxury Gift boxes

When it comes to sending out items, you may want to use a luxury gift box.  If you’ve ever considered this, here are some things to consider, and the minimum for buying these. 

What Luxury Gift Boxes Are 

These are basically a premium type of packaging that’s made to elevate presentation of gifts and products. Crafted with attention towards detail and using higher-quality materials and finishes, this is ideal for sophistication and luxury. 

They’re made in different designs, sizes, and shapes, allowing you to complement the brand perfectly. 

Some features that these have include: 

• They’re sturdy, so they’ll be able to protect the items without much problem. 

• They have a very elegant finish including debossing, embossing, foil stampings, and even gloss and matte coatings, giving a luxurious feel to them. 

• They’re easy to customize, with the logo of the brand, the colors, and other design elements, to reinforce the recognition 

• They have an interior padding or insert to hold items securely 

• They’ve got magnetic closures to offer a premium and convenient experience for unboxing. 

Uses for These 

Many times, luxury boxes have their own unique usage, and here, we’ll go over just a few of the fun ways to use them: 

• Packaging for retail products, especially if they’re luxury or big brand names. Apple and Tiffany use these types of boxes 

• Corporate gifts, such as awards and tokens of appreciation for those that work there. 

• Packaging for events, such as party favors or for weddings 

• Ecommerce packaging, including luxury boxes and subscription services, to help with this. 

• Jewelry, as many times if the piece is priceless, it does need luxury packaging to really stand out. 

• Favors for those going to special events such as maybe an invitation being put in there, and other small favors.  

What’s the Minimum 

It usually is anywhere from a hundred to a thousand.  There’s a reason for having this. 

It’s partially due to the cost efficiency of this.  producing this much makes it more cost effective for both parties. 

When people are looking at some other packaging companies, they may realize that the cost for higher numbers is quite similar.  This is because you’re only paying a bit more for paper and whatnot. 

Material efficacy is another, because manufacturers will order these raw materials to meet the requirements, in order to optimize the utilization of resources. 

It’s great for production consistency, to ensure as well that the boxes meet the standards. It also reduces lead time, because if you have a minimum order, you won’t have to spend time making separate plates for each one. 

Why this Number 

These high numbers are also there for another reason. We have a specific minimum of 1000 units for each. 

This is because it requires the following, and this can eat up costs if we go any lower: 

• Making the plate 

• Choosing the paper 

• Choosing the printing, color differences, and even inking 

• Surface treatments such as varnish, UV, and even lamination or stamping 

• Die cutting paper 

• The grooving and the shaping of the board 

• Laminating the paper for wrapping. 

• Packaging

• Inspections to change things as needed 

This can change based on the variables, and it is something that you’ll definitely want to make sure that you have. While it seems like a lot, you’ll be able to offer a priceless gift to others and in turn, be able to give them the ideal experience that you can, no matter what.

The Keys to Success for Packaging Exports

If you’re going to be selling exports, you want to make sure that you follow all of these things. This can make a difference in the long haul, especially when selling exports to others. 

The location 

Your destination country, or the location that’s there also does affect its transport route. The packaging that you have for this is very important, as it protects everyone from the different external factors. 

Food as well needs to follow this too, as you’ve got to look at the right storage, and the timeframe of expiration, packaging it accordingly. 

Legalities 

This is very important, especially when getting packages ready to go abroad. 

Remember the packaging labels do differ in information all throughout various areas, and not even within the supply chain.

Food for instance may have specific standards for safety that needs to be put into place. When you implement this, they’ll be able to get this food properly integrated, and boost your own packaging experience to success. 

The Environment 

The 3 conditions, especially the weather, are also a big part of this. For instance, you need to make sure that if you’re going to be sending this to a place that’s more humid and tropical, you need to ensure that the humidity and heat don’t impact this.

Dry areas may be a bit different, and it can definitely be a big problem for some.

Some have even found that some packages can even explode when they get to a certain altitude due to the air pressure within this. If your package is going to travel by air, then make sure that it’s ready for air travel when you send this out. 

The culture 

When you’ve got a product ready at that point for its sale, you want to make sure that you meet the demands of the customer, and not just to stand out from others. The habits of shoppers do evolve in a slow manner, and not every consumer likes to get all of that.

Create a color scheme that evokes positivity, and also less negativity, so that people in the area like your packaging.

A lot of times, you might not realize it until it’s too late. White for example, is seen as a happy, calming color. But if you’re shipping it to China, that’s the color used for mourning, so you don’t want that.

You also need to look at the distribution of the population and the age of your customers too, and whether they live in rural or urban locations. This can all impact your packaging designs and other intricacies of this too.

The economy 

a lot of packaging also may have some context economically.

Sometimes, a single portion might be better if the culture in the area is workers that need something fast.

Try to also look at the eco-friendly aspects, and try to also be recyclable, especially since that might be a big part of a lot of people’s needs, and also might be proportional to the income they make on average. 

 

The spread 

Finally, you want to make sure that you have the right spread of your ecommerce that’s there.

Consider as well whether these are going to be in the store, or online that they purchase and are sent to. 

Once the goods are out of the warehouse, the packaging is a huge part of this. if it’s in stores, you want a box that really sells. 

If you’re shipping it, the safest and best shipping create a great effect, and boost your customer loyalty especially when opening packages.